http://www.davidrheadjr.com David R Head Jr Sat, 14 Apr 2012 22:10:32 +0000 http://www.davidrheadjr.com en http://www.davidrheadjr.com/Bass-Pro-Shops http://www.davidrheadjr.com/following/davidrheadjr.com/Bass-Pro-Shops Sat, 14 Apr 2012 22:10:32 +0000 David R Head Jr 3195364 I art directed this integrated, 360 degree marketing program for Bass Pro Shops. It was based on 3 key target activity clusters: boating, camping, and hiking. We hit consumers with integrated messaging about bundled deals for each cluster—the more they bought, the more they saved. We hit them at multiple, relevant, and high-value touch points. I also designed the "Adventure On" logo and the look and feel that anchored the program, which kind of made it my baby. My little redneck baby. (I can say that. I'm from Texas.) <img src="http://payload44.cargocollective.com/1/2/88223/3195364/Boating_Pump_environ_2_1000.jpg" width="900" height="409" width_o="900" height_o="409" src_o="http://payload44.cargocollective.com/1/2/88223/3195364/Boating_Pump_environ_2_o.jpg" data-mid="16403095" caption="We talked to our target audience at relevant points. For hikers, we cross-merchandised with Kashi to get a message on and in cereal boxes. For boaters, we offered them deals at the gas pump. And we sent campers a cool direct mailer that looked like a tent, inviting them to camping camp. " border="0" align="left"/><img src="http://payload44.cargocollective.com/1/2/88223/3195364/wildernesslodge_2_1000.jpg" width="900" height="765" width_o="900" height_o="765" src_o="http://payload44.cargocollective.com/1/2/88223/3195364/wildernesslodge_2_o.jpg" data-mid="16403097" caption="We created a mobile Bass Pro Shop to bring the deals to consumers." border="0" align="left"/><img src="http://payload44.cargocollective.com/1/2/88223/3195364/INSTORE_1000.jpg" width="900" height="700" width_o="900" height_o="700" src_o="http://payload44.cargocollective.com/1/2/88223/3195364/INSTORE_o.jpg" data-mid="16404836" caption="In-store, we brought bundled deals to life with &quot;Adventure On&quot; displays, &quot;Pro Pick&quot; bulletin boards of staff favorites, and posters that detailed the bundled deals." border="0" align="left"/><img src="http://payload44.cargocollective.com/1/2/88223/3195364/AdventureOnPromogo_1000.jpg" width="900" height="731" width_o="900" height_o="731" src_o="http://payload44.cargocollective.com/1/2/88223/3195364/AdventureOnPromogo_o.jpg" data-mid="16405055" caption=" I designed this modular logo system that allowed us to consistently brand the distinct &quot;Adventure On&quot; activity clusters." border="0" align="left"/> http://www.davidrheadjr.com/Wendy-s-You-know-when-it-s-real-rebranding-campaign http://www.davidrheadjr.com/following/davidrheadjr.com/Wendy-s-You-know-when-it-s-real-rebranding-campaign Wed, 11 Apr 2012 23:53:53 +0000 David R Head Jr 3187395 Kaplan Thaler hired me to help launch the big "You know when it's real." re-branding campaign—shortly after they won Wendy's business. I art directed on the digital component of this campaign that led to real results: a 200% increase in Wendy's social community and a double digit increase in the number of people choosing Wendy's. Mmm mmm. <img src="http://payload44.cargocollective.com/1/2/88223/3187395/BaconDeluxe_COMP_1000.jpg" width="900" height="512" width_o="900" height_o="512" src_o="http://payload44.cargocollective.com/1/2/88223/3187395/BaconDeluxe_COMP_o.jpg" data-mid="16351724" border="0" align="left"/><img src="http://payload44.cargocollective.com/1/2/88223/3187395/Wendys_BurgerAttack_160x600_COMPS_1000.jpg" width="900" height="535" width_o="900" height_o="535" src_o="http://payload44.cargocollective.com/1/2/88223/3187395/Wendys_BurgerAttack_160x600_COMPS_o.jpg" data-mid="16351751" border="0" align="left"/><img src="http://payload44.cargocollective.com/1/2/88223/3187395/IceBox_0001_COMP_1000.jpg" width="920" height="520" width_o="920" height_o="520" src_o="http://payload44.cargocollective.com/1/2/88223/3187395/IceBox_0001_COMP_o.jpg" data-mid="16313802" border="0" align="left"/><img src="http://payload44.cargocollective.com/1/2/88223/3187395/Wendys_Fans_Anthem_300x250_COMP_1000.jpg" width="920" height="520" width_o="920" height_o="520" src_o="http://payload44.cargocollective.com/1/2/88223/3187395/Wendys_Fans_Anthem_300x250_COMP_o.jpg" data-mid="16313528" border="0" align="left"/><img src="http://payload44.cargocollective.com/1/2/88223/3187395/Wendys_Fans_bacon2_300x250_COMP_1000.jpg" width="760" height="519" width_o="760" height_o="519" src_o="http://payload44.cargocollective.com/1/2/88223/3187395/Wendys_Fans_bacon2_300x250_COMP_o.jpg" data-mid="16352237" border="0" align="left"/><img src="http://payload44.cargocollective.com/1/2/88223/3187395/Birthday_Email.jpg" width="400" height="800" width_o="400" height_o="800" src_o="http://payload44.cargocollective.com/1/2/88223/3187395/Birthday_Email_o.jpg" data-mid="16314837" border="0" align="left"/><img src="http://payload44.cargocollective.com/1/2/88223/3187395/Welcome_Email.jpg" width="419" height="800" width_o="419" height_o="800" src_o="http://payload44.cargocollective.com/1/2/88223/3187395/Welcome_Email_o.jpg" data-mid="16314838" border="0" align="left"/><img src="http://payload44.cargocollective.com/1/2/88223/3187395/BTAKEOVER_COMP_1_1000.jpg" width="900" height="911" width_o="900" height_o="911" src_o="http://payload44.cargocollective.com/1/2/88223/3187395/BTAKEOVER_COMP_1_o.jpg" data-mid="16352319" border="0" align="left"/><img src="http://payload44.cargocollective.com/1/2/88223/3187395/BTAKEOVER_COMP_2_1000.jpg" width="900" height="911" width_o="900" height_o="911" src_o="http://payload44.cargocollective.com/1/2/88223/3187395/BTAKEOVER_COMP_2_o.jpg" data-mid="16352322" border="0" align="left"/><img src="http://payload44.cargocollective.com/1/2/88223/3187395/BTAKEOVER_COMP_3_1000.jpg" width="900" height="911" width_o="900" height_o="911" src_o="http://payload44.cargocollective.com/1/2/88223/3187395/BTAKEOVER_COMP_3_o.jpg" data-mid="16352324" border="0" align="left"/><img src="http://payload44.cargocollective.com/1/2/88223/3187395/BTAKEOVER_COMP_4_1000.jpg" width="900" height="911" width_o="900" height_o="911" src_o="http://payload44.cargocollective.com/1/2/88223/3187395/BTAKEOVER_COMP_4_o.jpg" data-mid="16352325" border="0" align="left"/><img src="http://payload44.cargocollective.com/1/2/88223/3187395/BTAKEOVER_COMP_5_1000.jpg" width="900" height="911" width_o="900" height_o="911" src_o="http://payload44.cargocollective.com/1/2/88223/3187395/BTAKEOVER_COMP_5_o.jpg" data-mid="16352326" border="0" align="left"/><img src="http://payload44.cargocollective.com/1/2/88223/3187395/BTAKEOVER_COMP_6_1000.jpg" width="900" height="911" width_o="900" height_o="911" src_o="http://payload44.cargocollective.com/1/2/88223/3187395/BTAKEOVER_COMP_6_o.jpg" data-mid="16352330" border="0" align="left"/><img src="http://payload44.cargocollective.com/1/2/88223/3187395/BTAKEOVER_COMP_7_1000.jpg" width="900" height="911" width_o="900" height_o="911" src_o="http://payload44.cargocollective.com/1/2/88223/3187395/BTAKEOVER_COMP_7_o.jpg" data-mid="16352332" border="0" align="left"/> http://www.davidrheadjr.com/Crystal-Antlers-Vivian-Girls-concert-poster http://www.davidrheadjr.com/following/davidrheadjr.com/Crystal-Antlers-Vivian-Girls-concert-poster Tue, 10 Apr 2012 17:34:21 +0000 David R Head Jr 1959819 Crystal Antlers is “a heavy and especially loud psych-punk band,” according to Pitchfork. I wanted to give the viewer a crystalline psych-punk flashback. 19x25 3-color Screenprint. Printed on French 100# Banana Split. $30 (includes shipping). Email david AT davidrheadjr DOT com <img src="http://payload.cargocollective.com/1/2/88223/1959819/CrystalAntlersw800px_1000.jpg" width="800" height="1055" width_o="800" height_o="1055" src_o="http://payload.cargocollective.com/1/2/88223/1959819/CrystalAntlersw800px_o.jpg" data-mid="9723284" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/88223/1959819/CrystalAntlers_closew800px_1000.jpg" width="800" height="800" width_o="800" height_o="800" src_o="http://payload.cargocollective.com/1/2/88223/1959819/CrystalAntlers_closew800px_o.jpg" data-mid="9723290" border="0" align="left"/> http://www.davidrheadjr.com/Bill-Callahan-concert-poster http://www.davidrheadjr.com/following/davidrheadjr.com/Bill-Callahan-concert-poster Tue, 10 Apr 2012 17:34:20 +0000 David R Head Jr 1959924 I paired delicate illustration with elegant typography on this screenprinted poster for a Bill Callahan concert. <img src="http://payload.cargocollective.com/1/2/88223/1959924/Callahanw800px_1000.jpg" width="800" height="1058" width_o="800" height_o="1058" src_o="http://payload.cargocollective.com/1/2/88223/1959924/Callahanw800px_o.jpg" data-mid="9724039" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/88223/1959924/Callahan_closew800px_1000.jpg" width="800" height="561" width_o="800" height_o="561" src_o="http://payload.cargocollective.com/1/2/88223/1959924/Callahan_closew800px_o.jpg" data-mid="9724043" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/88223/1959924/Callahan_close_2w800px_1000.jpg" width="800" height="534" width_o="800" height_o="534" src_o="http://payload.cargocollective.com/1/2/88223/1959924/Callahan_close_2w800px_o.jpg" data-mid="9724045" border="0" align="left"/> http://www.davidrheadjr.com/Verizon http://www.davidrheadjr.com/following/davidrheadjr.com/Verizon Thu, 05 Apr 2012 16:38:14 +0000 David R Head Jr 3148395 Our challenge was to create an online accessories store for Verizon Wireless that brought to life relevant, "Aha!" discovery moments—geared toward individual consumers and their particular interests—and shifted expectations to position Verizon as a savvy tech innovator and tastemaker. In this case, the consumer is "Sean," who has arrived at the site after responding to an ad that piqued his interest in getting back in shape. I art directed and designed. <img src="http://payload42.cargocollective.com/1/2/88223/3148395/VERIZON_AHA_Homepage_1000_1000.jpg" width="1000" height="1417" width_o="1000" height_o="1417" src_o="http://payload42.cargocollective.com/1/2/88223/3148395/VERIZON_AHA_Homepage_1000_o.jpg" data-mid="16088404" border="0" align="left"/><img src="http://payload42.cargocollective.com/1/2/88223/3148395/HealthWellness_1000_1000.jpg" width="1000" height="1000" width_o="1000" height_o="1000" src_o="http://payload42.cargocollective.com/1/2/88223/3148395/HealthWellness_1000_o.jpg" data-mid="16088456" border="0" align="left"/><img src="http://payload42.cargocollective.com/1/2/88223/3148395/Product_List_3_1000_1000.jpg" width="1000" height="888" width_o="1000" height_o="888" src_o="http://payload42.cargocollective.com/1/2/88223/3148395/Product_List_3_1000_o.jpg" data-mid="16088463" border="0" align="left"/><img src="http://payload42.cargocollective.com/1/2/88223/3148395/Product_Details_1000_1000.jpg" width="1000" height="3989" width_o="1000" height_o="3989" src_o="http://payload42.cargocollective.com/1/2/88223/3148395/Product_Details_1000_o.jpg" data-mid="16088469" border="0" align="left"/><img src="http://payload42.cargocollective.com/1/2/88223/3148395/Shopping_Cart_1000_1000.jpg" width="1000" height="1326" width_o="1000" height_o="1326" src_o="http://payload42.cargocollective.com/1/2/88223/3148395/Shopping_Cart_1000_o.jpg" data-mid="16088486" border="0" align="left"/><img src="http://payload42.cargocollective.com/1/2/88223/3148395/Thank_You_1000_1000.jpg" width="1000" height="982" width_o="1000" height_o="982" src_o="http://payload42.cargocollective.com/1/2/88223/3148395/Thank_You_1000_o.jpg" data-mid="16088491" border="0" align="left"/> http://www.davidrheadjr.com/Future-Horse http://www.davidrheadjr.com/following/davidrheadjr.com/Future-Horse Thu, 05 Apr 2012 16:16:11 +0000 David R Head Jr 3148672 What is Future Horse? It's flying pink horses and happy blue giraffes—duh. Seriously, though... This Future Horse triptych of 4-color process (CMYK) screen prints evolved from a self-appointed moniker I adopted for an extant collaborative project with the graffiti writer Rubin 415, and it grew to become an exercise in psychedelic self-branding. <img src="http://payload42.cargocollective.com/1/2/88223/3148672/FUTURE_HORSE_3_800.jpg" width="625" height="825" width_o="625" height_o="825" src_o="http://payload42.cargocollective.com/1/2/88223/3148672/FUTURE_HORSE_3_800_o.jpg" data-mid="16315234" border="0" align="left"/><img src="http://payload42.cargocollective.com/1/2/88223/3148672/FUTURE_HORSE_8b_CMYK.jpg" width="625" height="825" width_o="625" height_o="825" src_o="http://payload42.cargocollective.com/1/2/88223/3148672/FUTURE_HORSE_8b_CMYK_o.jpg" data-mid="16315236" border="0" align="left"/><img src="http://payload42.cargocollective.com/1/2/88223/3148672/FUTURE_HORSE_9_CMYK.jpg" width="625" height="825" width_o="625" height_o="825" src_o="http://payload42.cargocollective.com/1/2/88223/3148672/FUTURE_HORSE_9_CMYK_o.jpg" data-mid="16315240" border="0" align="left"/> http://www.davidrheadjr.com/Unions-Square http://www.davidrheadjr.com/following/davidrheadjr.com/Unions-Square Sun, 12 Feb 2012 00:58:13 +0000 David R Head Jr 2791450 This is the first in a series of NYC 4-color process (CMYK) screen prints. From a photograph I took in Union Square, and printed on blank pages of some old dollar book from the carts outside the Strand. <img src="http://payload24.cargocollective.com/1/2/88223/2791450/IMG_4732_1_1000.jpg" width="739" height="1000" width_o="739" height_o="1000" src_o="http://payload24.cargocollective.com/1/2/88223/2791450/IMG_4732_1_o.jpg" data-mid="14169461" border="0" align="left"/> http://www.davidrheadjr.com/Z-100-branding http://www.davidrheadjr.com/following/davidrheadjr.com/Z-100-branding Sat, 11 Feb 2012 20:39:17 +0000 David R Head Jr 2790210 On this branding project for Clear Channel's top-40 New York radio station, Z-100, I created a fun, young color scheme that reflected the brand's young, top-40 listener demographic. Then I showed how the new branding would come to life in a variety of applications. <img src="http://payload24.cargocollective.com/1/2/88223/2790210/LOGO_HALFTONE_2_1000.jpg" width="1000" height="647" width_o="1224" height_o="792" src_o="http://payload24.cargocollective.com/1/2/88223/2790210/LOGO_HALFTONE_2_o.jpg" data-mid="14162496" border="0" align="left"/><img src="http://payload24.cargocollective.com/1/2/88223/2790210/LOGO_SPLATTER_2_1000.jpg" width="1000" height="627" width_o="1262" height_o="792" src_o="http://payload24.cargocollective.com/1/2/88223/2790210/LOGO_SPLATTER_2_o.jpg" data-mid="14162498" border="0" align="left"/><img src="http://payload24.cargocollective.com/1/2/88223/2790210/Billboard copy_1000.jpg" width="1000" height="647" width_o="2048" height_o="1325" src_o="http://payload24.cargocollective.com/1/2/88223/2790210/Billboard copy_o.jpg" data-mid="14162567" border="0" align="left"/><img src="http://payload24.cargocollective.com/1/2/88223/2790210/STEP_REPEAT_3_1000.jpg" width="1000" height="883" width_o="2048" height_o="1809" src_o="http://payload24.cargocollective.com/1/2/88223/2790210/STEP_REPEAT_3_o.jpg" data-mid="14162578" border="0" align="left"/><img src="http://payload24.cargocollective.com/1/2/88223/2790210/STEP_REPEAT_5_1000.jpg" width="1000" height="833" width_o="1800" height_o="1500" src_o="http://payload24.cargocollective.com/1/2/88223/2790210/STEP_REPEAT_5_o.jpg" data-mid="14162583" border="0" align="left"/><img src="http://payload24.cargocollective.com/1/2/88223/2790210/t-shirt.jpg" width="520" height="900" width_o="520" height_o="900" src_o="http://payload24.cargocollective.com/1/2/88223/2790210/t-shirt_o.jpg" data-mid="14162586" border="0" align="left"/> http://www.davidrheadjr.com/Miller-High-Life-Extras http://www.davidrheadjr.com/following/davidrheadjr.com/Miller-High-Life-Extras Sat, 11 Feb 2012 20:16:59 +0000 David R Head Jr 2790089 Our client, Miller High Life, came to us with an interesting problem. 20-somethings in their target demographic seemed to be fueling a sales boom of High Life-branded merchandise at retailers like Urban Outfitters, while sales of the beer itself were trending down. It seemed that the target identified with the classic brand iconography, but not with the beer. We proposed the first-ever loyalty rewards program for beer: Miller High Life Extras. Beer buyers collected points with which to redeem cool High Life gear on this website. I art directed the program, the site, and designed a bunch of the gear as well. <img src="http://payload24.cargocollective.com/1/2/88223/2790089/_EXTRAS_HOME_1000.jpg" width="1000" height="806" width_o="1020" height_o="823" src_o="http://payload24.cargocollective.com/1/2/88223/2790089/_EXTRAS_HOME_o.jpg" data-mid="14162083" border="0" align="left"/><img src="http://payload24.cargocollective.com/1/2/88223/2790089/_EXTRAS_PROD_1000.jpg" width="1000" height="807" width_o="1022" height_o="825" src_o="http://payload24.cargocollective.com/1/2/88223/2790089/_EXTRAS_PROD_o.jpg" data-mid="14162085" border="0" align="left"/><img src="http://payload24.cargocollective.com/1/2/88223/2790089/_EXTRAS_PROD_2_1000.jpg" width="1000" height="806" width_o="1020" height_o="823" src_o="http://payload24.cargocollective.com/1/2/88223/2790089/_EXTRAS_PROD_2_o.jpg" data-mid="14162087" border="0" align="left"/> http://www.davidrheadjr.com/Wyndham-Hotels-Resorts http://www.davidrheadjr.com/following/davidrheadjr.com/Wyndham-Hotels-Resorts Sat, 11 Feb 2012 19:59:19 +0000 David R Head Jr 2789858 My challenge for Wyndham was to redesign the websites for the 12 distinct brands that comprise the world's largest hotel company, Wyndham Hotels & Resorts, using a single set of wireframes--and a single UI code--across all brands while simultaneously simplifying the transactional nature of the sites and creating rich, unique brand experiences online for each. The net result was a 20%-50% increase in conversions across the 12 brands, and vastly higher rates of task completion and user interaction. Not to mention delighted clients. <img src="http://payload24.cargocollective.com/1/2/88223/2789858/_WINGATE_HOME_021112_1000.jpg" width="1000" height="725" width_o="1170" height_o="849" src_o="http://payload24.cargocollective.com/1/2/88223/2789858/_WINGATE_HOME_021112_o.jpg" data-mid="14161393" border="0" align="left"/><img src="http://payload24.cargocollective.com/1/2/88223/2789858/_WINGATE_PROP_021012_1000.jpg" width="1000" height="966" width_o="1170" height_o="1131" src_o="http://payload24.cargocollective.com/1/2/88223/2789858/_WINGATE_PROP_021012_o.jpg" data-mid="14161396" border="0" align="left"/><img src="http://payload24.cargocollective.com/1/2/88223/2789858/_Wyndham_Rewards_home_1000.jpg" width="1000" height="666" width_o="1170" height_o="780" src_o="http://payload24.cargocollective.com/1/2/88223/2789858/_Wyndham_Rewards_home_o.jpg" data-mid="14161682" border="0" align="left"/><img src="http://payload24.cargocollective.com/1/2/88223/2789858/_Wyndham_Rewards_property_1000.jpg" width="1000" height="1042" width_o="1170" height_o="1220" src_o="http://payload24.cargocollective.com/1/2/88223/2789858/_Wyndham_Rewards_property_o.jpg" data-mid="14161685" border="0" align="left"/><img src="http://payload24.cargocollective.com/1/2/88223/2789858/_KNIGHTS_INN_HOME_1000.jpg" width="1000" height="646" width_o="1252" height_o="810" src_o="http://payload24.cargocollective.com/1/2/88223/2789858/_KNIGHTS_INN_HOME_o.jpg" data-mid="14161787" border="0" align="left"/><img src="http://payload24.cargocollective.com/1/2/88223/2789858/_KNIGHTS_INN_PROPERTY_1000.jpg" width="1000" height="907" width_o="1252" height_o="1136" src_o="http://payload24.cargocollective.com/1/2/88223/2789858/_KNIGHTS_INN_PROPERTY_o.jpg" data-mid="14161789" border="0" align="left"/>