http://www.davidrheadjr.com David R Head Jr Sun, 12 Feb 2012 00:58:13 +0000 http://www.davidrheadjr.com en http://www.davidrheadjr.com/Unions-Square http://www.davidrheadjr.com/following/davidrheadjr.com/Unions-Square Sun, 12 Feb 2012 00:58:13 +0000 David R Head Jr 2791450 This is the first in a series of NYC 4-color process (CMYK) screen prints. From a photograph I took in Union Square, and printed on blank pages of some old dollar book from the carts outside the Strand. <img src="http://payload24.cargocollective.com/1/2/88223/2791450/IMG_4732_1_1000.jpg" border="0" width="739" height="1000" width_o="739" height_o="1000" src_o="http://payload24.cargocollective.com/1/2/88223/2791450/IMG_4732_1_o.jpg" align="left" /> http://www.davidrheadjr.com/Z-100-branding http://www.davidrheadjr.com/following/davidrheadjr.com/Z-100-branding Sat, 11 Feb 2012 20:39:17 +0000 David R Head Jr 2790210 On this branding project for Clear Channel's top-40 New York radio station, Z-100, I created a fun, young color scheme that reflected the brand's young, top-40 listener demographic. Then I showed how the new branding would come to life in a variety of applications. <img src="http://payload24.cargocollective.com/1/2/88223/2790210/LOGO_HALFTONE_2_1000.jpg" border="0" width="1000" height="647" width_o="1224" height_o="792" src_o="http://payload24.cargocollective.com/1/2/88223/2790210/LOGO_HALFTONE_2_o.jpg" align="left" /> <img src="http://payload24.cargocollective.com/1/2/88223/2790210/LOGO_SPLATTER_2_1000.jpg" border="0" width="1000" height="627" width_o="1262" height_o="792" src_o="http://payload24.cargocollective.com/1/2/88223/2790210/LOGO_SPLATTER_2_o.jpg" align="left" /> <img src="http://payload24.cargocollective.com/1/2/88223/2790210/Billboard copy_1000.jpg" border="0" width="1000" height="647" width_o="2048" height_o="1325" src_o="http://payload24.cargocollective.com/1/2/88223/2790210/Billboard copy_o.jpg" align="left" /> <img src="http://payload24.cargocollective.com/1/2/88223/2790210/STEP_REPEAT_3_1000.jpg" border="0" width="1000" height="883" width_o="2048" height_o="1809" src_o="http://payload24.cargocollective.com/1/2/88223/2790210/STEP_REPEAT_3_o.jpg" align="left" /> <img src="http://payload24.cargocollective.com/1/2/88223/2790210/STEP_REPEAT_5_1000.jpg" border="0" width="1000" height="833" width_o="1800" height_o="1500" src_o="http://payload24.cargocollective.com/1/2/88223/2790210/STEP_REPEAT_5_o.jpg" align="left" /> <img src="http://payload24.cargocollective.com/1/2/88223/2790210/t-shirt.jpg" border="0" width="520" height="900" width_o="520" height_o="900" src_o="http://payload24.cargocollective.com/1/2/88223/2790210/t-shirt_o.jpg" align="left" /> http://www.davidrheadjr.com/Miller-High-Life-Extras http://www.davidrheadjr.com/following/davidrheadjr.com/Miller-High-Life-Extras Sat, 11 Feb 2012 20:16:59 +0000 David R Head Jr 2790089 Our client, Miller High Life, came to us with an interesting problem. 20-somethings in their target demographic seemed to be fueling a sales boom of High Life-branded merchandise at retailers like Urban Outfitters, while sales of the beer itself were trending down. It seemed that the target identified with the classic brand iconography, but not with the beer. We proposed the first-ever loyalty rewards program for beer: Miller High Life Extras. Beer buyers collected points with which to redeem cool High Life gear on this website. I art directed the program, the site, and designed a bunch of the gear as well. <img src="http://payload24.cargocollective.com/1/2/88223/2790089/_EXTRAS_HOME_1000.jpg" border="0" width="1000" height="806" width_o="1020" height_o="823" src_o="http://payload24.cargocollective.com/1/2/88223/2790089/_EXTRAS_HOME_o.jpg" align="left" /> <img src="http://payload24.cargocollective.com/1/2/88223/2790089/_EXTRAS_PROD_1000.jpg" border="0" width="1000" height="807" width_o="1022" height_o="825" src_o="http://payload24.cargocollective.com/1/2/88223/2790089/_EXTRAS_PROD_o.jpg" align="left" /> <img src="http://payload24.cargocollective.com/1/2/88223/2790089/_EXTRAS_PROD_2_1000.jpg" border="0" width="1000" height="806" width_o="1020" height_o="823" src_o="http://payload24.cargocollective.com/1/2/88223/2790089/_EXTRAS_PROD_2_o.jpg" align="left" /> http://www.davidrheadjr.com/Wyndham-Hotels-Resorts http://www.davidrheadjr.com/following/davidrheadjr.com/Wyndham-Hotels-Resorts Sat, 11 Feb 2012 19:59:19 +0000 David R Head Jr 2789858 The challenge for this project was to redesign the websites for the 12 distinct brands that comprise the world's largest hotel company, Wyndham Hotels & Resorts, using a single set of wireframes--and a single UI code--across all brands while simultaneously simplifying the transactional nature of the sites and creating rich, unique brand experiences online for each. The net result was a 20%-50% increase in conversions across the 12 brands, and vastly higher rates of task completion and user interaction. Not to mention delighted clients. <img src="http://payload24.cargocollective.com/1/2/88223/2789858/_WINGATE_HOME_021112_1000.jpg" border="0" width="1000" height="725" width_o="1170" height_o="849" src_o="http://payload24.cargocollective.com/1/2/88223/2789858/_WINGATE_HOME_021112_o.jpg" align="left" /> <img src="http://payload24.cargocollective.com/1/2/88223/2789858/_WINGATE_PROP_021012_1000.jpg" border="0" width="1000" height="966" width_o="1170" height_o="1131" src_o="http://payload24.cargocollective.com/1/2/88223/2789858/_WINGATE_PROP_021012_o.jpg" align="left" /> <img src="http://payload24.cargocollective.com/1/2/88223/2789858/_Wyndham_Rewards_home_1000.jpg" border="0" width="1000" height="666" width_o="1170" height_o="780" src_o="http://payload24.cargocollective.com/1/2/88223/2789858/_Wyndham_Rewards_home_o.jpg" align="left" /> <img src="http://payload24.cargocollective.com/1/2/88223/2789858/_Wyndham_Rewards_property_1000.jpg" border="0" width="1000" height="1042" width_o="1170" height_o="1220" src_o="http://payload24.cargocollective.com/1/2/88223/2789858/_Wyndham_Rewards_property_o.jpg" align="left" /> <img src="http://payload24.cargocollective.com/1/2/88223/2789858/_KNIGHTS_INN_HOME_1000.jpg" border="0" width="1000" height="646" width_o="1252" height_o="810" src_o="http://payload24.cargocollective.com/1/2/88223/2789858/_KNIGHTS_INN_HOME_o.jpg" align="left" /> <img src="http://payload24.cargocollective.com/1/2/88223/2789858/_KNIGHTS_INN_PROPERTY_1000.jpg" border="0" width="1000" height="907" width_o="1252" height_o="1136" src_o="http://payload24.cargocollective.com/1/2/88223/2789858/_KNIGHTS_INN_PROPERTY_o.jpg" align="left" /> http://www.davidrheadjr.com/Headache-City-record-covers http://www.davidrheadjr.com/following/davidrheadjr.com/Headache-City-record-covers Fri, 09 Sep 2011 12:46:45 +0000 David R Head Jr 1979569 These are record covers I designed for the Chicago garage punk band, Headache City. My visual riff on the the stuttering refrain of the "T-T-T-T-Tonite" 7-inch record got a write-up on COmmunication Arts' blog. <img src="http://payload.cargocollective.com/1/2/88223/1979569/Tttttonite_7_inch_722x470_1000.jpg" border="0" width="722" height="470" width_o="722" height_o="470" src_o="http://payload.cargocollective.com/1/2/88223/1979569/Tttttonite_7_inch_722x470_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/88223/1979569/Tttttonite_7_inch_commarts_722x470_1000.jpg" border="0" width="722" height="470" width_o="722" height_o="470" src_o="http://payload.cargocollective.com/1/2/88223/1979569/Tttttonite_7_inch_commarts_722x470_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/88223/1979569/HeadacheCity_LP_722x470_1000.jpg" border="0" width="722" height="470" width_o="722" height_o="470" src_o="http://payload.cargocollective.com/1/2/88223/1979569/HeadacheCity_LP_722x470_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/88223/1979569/HeadacheCity_LP_LABELHOME_722x470_1000.jpg" border="0" width="722" height="470" width_o="722" height_o="470" src_o="http://payload.cargocollective.com/1/2/88223/1979569/HeadacheCity_LP_LABELHOME_722x470_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/88223/1979569/TeenageGrease_7_inch_722x470_1000.jpg" border="0" width="722" height="470" width_o="722" height_o="470" src_o="http://payload.cargocollective.com/1/2/88223/1979569/TeenageGrease_7_inch_722x470_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/88223/1979569/TeenageGrease_7_inch_2_722x470_1000.jpg" border="0" width="722" height="470" width_o="722" height_o="470" src_o="http://payload.cargocollective.com/1/2/88223/1979569/TeenageGrease_7_inch_2_722x470_o.jpg" align="left" /> http://www.davidrheadjr.com/Let-s-Talk-HSDD http://www.davidrheadjr.com/following/davidrheadjr.com/Let-s-Talk-HSDD Fri, 09 Sep 2011 04:55:36 +0000 David R Head Jr 1978479 To break the ice and start a conversation about an uncomfortable topic—a medical condition involving a diminished female libido—I art directed this site around a series of social networking tools. We challenged our client to empower their consumers to start talking to each other. <img src="http://payload.cargocollective.com/1/2/88223/1978479/0_0_Home_1000.jpg" border="0" width="800" height="607" width_o="800" height_o="607" src_o="http://payload.cargocollective.com/1/2/88223/1978479/0_0_Home_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/88223/1978479/3_0_1000.jpg" border="0" width="800" height="845" width_o="800" height_o="845" src_o="http://payload.cargocollective.com/1/2/88223/1978479/3_0_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/88223/1978479/HSDD_3_1_1000.jpg" border="0" width="800" height="823" width_o="800" height_o="823" src_o="http://payload.cargocollective.com/1/2/88223/1978479/HSDD_3_1_o.jpg" align="left" /> http://www.davidrheadjr.com/Polo-Ralph-Lauren-American-Living http://www.davidrheadjr.com/following/davidrheadjr.com/Polo-Ralph-Lauren-American-Living Thu, 08 Sep 2011 13:06:26 +0000 David R Head Jr 1974423 I designed these landing pages for an online relaunch of American Living for Polo Ralph Lauren and JCPenney, capturing a lifestyle and a brand that are attainable yet aspirational, modern but classic--and decidedly American. <img src="http://payload.cargocollective.com/1/2/88223/1974423/10.10_AL_GIFTS_tips_DH_v5_1000.jpg" border="0" width="800" height="2709" width_o="800" height_o="2709" src_o="http://payload.cargocollective.com/1/2/88223/1974423/10.10_AL_GIFTS_tips_DH_v5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/88223/1974423/10.10_AL_Style_Tips_v05_DH_1000.jpg" border="0" width="800" height="2709" width_o="800" height_o="2709" src_o="http://payload.cargocollective.com/1/2/88223/1974423/10.10_AL_Style_Tips_v05_DH_o.jpg" align="left" /> http://www.davidrheadjr.com/The-Mae-Shi-concert-poster http://www.davidrheadjr.com/following/davidrheadjr.com/The-Mae-Shi-concert-poster Tue, 06 Sep 2011 01:41:16 +0000 David R Head Jr 1960178 How do you visually capture the crazy keyboard-y freak-out of the band, the Mae Shi? Tron + Construction Paper = Post-Adolescent Spaz-Out. 19x25 3-color Screenprint. Printed on French 100# Pink Bubblegum. $30 (includes shipping.) Email david AT davidrheadjr DOT com <img src="http://payload.cargocollective.com/1/2/88223/1960178/MaeShiw800px_1000.jpg" border="0" width="800" height="1068" width_o="800" height_o="1068" src_o="http://payload.cargocollective.com/1/2/88223/1960178/MaeShiw800px_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/88223/1960178/MaeShi_closew800px_1000.jpg" border="0" width="800" height="534" width_o="800" height_o="534" src_o="http://payload.cargocollective.com/1/2/88223/1960178/MaeShi_closew800px_o.jpg" align="left" /> http://www.davidrheadjr.com/Les-Savy-Fav-concert-poster http://www.davidrheadjr.com/following/davidrheadjr.com/Les-Savy-Fav-concert-poster Tue, 06 Sep 2011 01:00:21 +0000 David R Head Jr 1960072 The band, Les Savy Fav, always seem to just miss out on riding the zeitgeist to fame. I sent them some good luck with Maneki Neko cats. 19x25 3-color Screenprint. Printed on French 100# Sour Apple. $30 (includes shipping). Email david AT davidrheadjr DOT com <img src="http://payload.cargocollective.com/1/2/88223/1960072/LesSavyFavw800px_1000.jpg" border="0" width="800" height="1053" width_o="800" height_o="1053" src_o="http://payload.cargocollective.com/1/2/88223/1960072/LesSavyFavw800px_o.jpg" align="left" /> http://www.davidrheadjr.com/Bill-Callahan-concert-poster http://www.davidrheadjr.com/following/davidrheadjr.com/Bill-Callahan-concert-poster Tue, 06 Sep 2011 00:11:15 +0000 David R Head Jr 1959924 I paired delicate illustration with elegant typography on this screenprinted poster for a Bill Callahan concert. <img src="http://payload.cargocollective.com/1/2/88223/1959924/Callahanw800px_1000.jpg" border="0" width="800" height="1058" width_o="800" height_o="1058" src_o="http://payload.cargocollective.com/1/2/88223/1959924/Callahanw800px_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/88223/1959924/Callahan_closew800px_1000.jpg" border="0" width="800" height="561" width_o="800" height_o="561" src_o="http://payload.cargocollective.com/1/2/88223/1959924/Callahan_closew800px_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/88223/1959924/Callahan_close_2w800px_1000.jpg" border="0" width="800" height="534" width_o="800" height_o="534" src_o="http://payload.cargocollective.com/1/2/88223/1959924/Callahan_close_2w800px_o.jpg" align="left" />