International boutique luxury brand, Dream Hotels, needed a new website that brought to life the brand proposition that Dream Hotels allow you to “be the other you.” Their target audience is looking for something more out of a hotel stay than simply a place to crash in the world’s culture capitals—they’re looking to collect stylish, cool, adventurous experiences. And Dream Hotels fits the bill. It’s truly a destination in its own right… one that makes you feel younger, look cooler and ultimately be happier simply by being there.
But how to present this unique experience on the web and get people in a “Dream” state-of-mind?
Our solution was to craft a user experience that breaks the mold of typical hotel websites. It’s eye catching, stylish, sleek and aspirational—and helps people discover the unique experiences that Dream Hotels offer. As users scroll down the page, imagery and messaging literally transform—foreground and background elements moving across the screen at varying speeds—in parallax—to create a sense of depth and discovery of all the experiences Dream has to offer, while big, full-frame photography romances the one-of-a-kind luxury. And the prominent, ubiquitous, and inviting “Reservations” call-to-action is always there, beckoning you into the funnel…